Our offerings
At Zim Strategies, it’s all about teamwork. We do not see clients as such, but as partners that we strategize, guide, and consult, taking a vested interest to achieve maximum impact and ROI. We bring a creative, insights-driven approach that delivers fresh thinking on the front end; critical evaluation on the back end; and clear communication, guidance, and expert delivery of results throughout.
communications
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Monthly Retainer | Strategic earned media positioning—curated by veteran PR and
strategy professionals. Your brand and your messaging. Front and center in broadcast, digital and print. This retainer service includes: strategic plan, media materials development or refresh, talking points, news release writing and distribution, basic refresher media training*, statements to manage crises** and proactively media relations outreach to the journalists and media outlets that speak directly to your target audience. Our team is well-versed in both B2C and B2B communications, and our results speak for themselves with a wide range of coverage – The Today Show, CBS Evening News, Good Morning America, CBS Mornings, The Tonight Show, Forbes, Associated Press, People, New York Post/Page Six, Wall Street Journal, Sports Business Journal, WIRED, Fast Company, Sportico, Bloomberg, Road and Track, HypeBeast, AskMen, Sports Illustrated, just to name a few.
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Monthly Retainer or à la carte as needed | Media and digital comms strategy. Reputation management, spokesperson, and comprehensive online and media brand monitoring to ensure your brand retains its good name in the event of negative publicity, unexpected market turns, government and/or criminal investigations, and other crises.
** Basic crisis comms is included in the monthly retainer. Crisis mitigation efforts that exceed the monthly retainer time allotment is a negotiated additional fee. -
à la carte | The difference between our Media Training and theirs? Ours was developed by veteran journalists alongside our team of experienced, media-savvy PR professionals. When it matters most, we work with your leadership to ensure your executives are prepared, calm and on-message. Includes message development and an interactive on-camera workshop in either half-day or full-day sessions.
*Basic, refresher media training is included with monthly retainer.
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Monthly Retainer | Tell your story at pinpoint-targeted B2B conferences, B2C
mainstream forums, virtual events and TEDx-style opportunities, among other venues.
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Included in Full-Service PR or à la carte | Not ready to invest in Full-Service Public
Relations plan, but still need a professionally written, media-focused News Release—for the
wire, website and other owned media channels? We will source the relevant
information and develop a strategic news release for you to use and distribute as you
like.
integrated marketing
& content
creation
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Monthly retainer | ZSC will analyze and make recommendations for strategic aspects of the
client’s social media presence. For a new brand, ZSC will create a strategy and timeline for the
platforms that would be most aligned to the clients goals. Once the strategy is agreed upon, ZSC will develop content and execute the plan, or work with internal teams to ensure proper content and execution is met, to meet strategic goals.
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Monthly Retainer | ZSC social media team will develop a strategy, based on client’s budget, for influencer engagement across identified audience targets. Influencer plans range from micro to A-list celebrities/personalities engagement and content development across a wide variety of sectors. The team will handle all aspects of influencer management and execution– outreach and negotiations, contracts, proper messaging, content oversight, cadence, tagging, engagement reports and ensuring proper FTC guidelines are followed and met.
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Monthly Retainer or à la carte | Thought leadership and brand-relevant content creation – written or visual (i.e., ghost- written by-line articles, web or social copy, videos, etc). Smart content demonstrates a client or their executives’ expertise/thought leadership, talent and passion for a subject that is important to their industry and invites engagement with the target audience. For client’s owned media channels or external platforms, proper content will contribute to brand presence and drive high scoring placement on search engine algorithms, media channel traffic, education strategies and relevancy.
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Monthly Retainer or project basis |Good SEO ranking and management is key to one’s online reputation and position. ZSC will work with a client’s key internal and external stakeholders to build a keyword doctrine for use in web content development, thought leadership strategy, pillar page development, meta descriptions and other on-page SEO initiatives. The process will analyze key search terms and ability to rank on search engines for their desired keywords and content—and provide recommendations based on that evaluation. Based on budget, ZSC can also execute the approved strategy to boost an individual or brands’ online reputation.
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*Monthly Retainer | Boost your executives’ blogs, brand media hits, thought leadership columns and more on LinkedIn, targeting your desired audiences on the most relevant channel available.
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Compelling, effective, narrative-driven website copy that is developed with SEO and keyword best practices in mind.
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Monthly or à la carte| One-sheets highlighting services, sales sheets, decks and brochures—and plenty other digital and printed collateral to fuel your marketing and business development
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Custom media plans are available by request. ZSC can execute across all new and traditional media opportunities such as OOH (billboards, buses, bus stops, etc.), print and ride-share screens (available in certain markets across the United States), among a myriad of other media platforms such as Geo-targeting and fencing, mobile and SMS, event marketing and more.
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We monitor, protect, and enhance your brand’s presence across digital platforms, ensuring consistent, positive engagement with your audience and effectively managing any challenges that arise. Our goal is to keep your brand respected, resilient, and always top of mind.
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Elevate your brand's online presence through targeted strategies that drive engagement, build loyalty, and maximize reach. From social media and content creation to SEO and paid media, we ensure your brand’s voice is consistent, impactful, and resonates with the right audience. Our approach is data-driven and adaptive, designed to grow your brand’s influence and deliver measurable results in a dynamic digital landscape.
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Bring your brand to life through unforgettable in-person experiences that engage, inspire, and connect with audiences on a deeper level. We handle everything from concept to execution, creating events that align with your brand’s vision, foster genuine connections, and leave a lasting impression.
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Our data-driven approach ensures your message reaches the right audience across the best platforms, maximizing visibility and impact. By combining media planning, buying, and analytics, we drive measurable outcomes and optimize your media investments for success.
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We identify, manage, and optimize high-performing affiliates who authentically align with your brand, helping to generate new customers, boost sales, and increase ROI through results-driven, performance-based strategies.
